Ten
years ago, most homes relied on dial-up connections to access the
Internet and iPods, flat-screen TVs and the Nintendo Wii didn't exist.
In
2010, consumer should expect to see more revolutionary products
supplanting old mainstays. In media, DVDs, books, newspapers and
magazines will continue to lose ground to services like in-home movie
rentals and gadgets like the Amazon (AMZN)
Kindle. In big-ticket items, the push for energy efficiency will
continue to influence consumer decisions on cars and home upgrades.
As
a result, some consumer products appear poised for a dip in sales,
which could be a prelude to obsolescence. Here are 10 items not to buy
in 2010.
DVDs
The days of going to a video shop to rent a movie are at an end. In September, Blockbuster (BBI)
said it plans to close roughly 22% of its stores by the end of 2010;
meanwhile, third-quarter revenue was down 21% from the year-ago period.
(The company didn't return calls for comment.)
Looking
ahead, DVD purchases could turn cold, as well. On average, DVDs sell
for at least $20 each. That's pricier than signing up for Netflix (NFLX)
or renting movies from cable providers' on-demand channels. Netflix
charges as little as $8.99 a month to rent one DVD at a time (with no
limit to the number of monthly rentals).
Time Warner Cable offers thousands of movies on demand for around $4.99 each. Verizon Fios cable service charges $5.99 a month to download unlimited movies.
Home telephone service
It will probably take a while, but home landlines could become as archaic as the rotary phone.
According to a Centers for Disease Control and Prevention study,
more than one in five U.S. homes (22.7%) had cellphones — and no
landlines — during the first half of 2009, up from 10.5% during the
same period in 2006.
Ditching your home phone is easier now than
it has been in the past, as cell phone companies compete for greater
market share and alternatives to the home landline continue growing.
For example, magicJack
provides phone service when it's plugged into a computer's USB port and
a home phone. It costs $39.95 and includes a one-year license for calls
in the U.S. and Canada; after that, service costs $19.95 per year. (By
contrast, Time Warner Cable's digital home phone service costs $39.95
per month.)
And, consider Skype,
which is free when you communicate with other Skype users; this
software application uses the Internet as a platform to make calls,
hold video conferences and send instant messages.
External hard drives
Consumers
who keep their computers for years and upload thousands of songs,
videos, movies and photos will need to get more space at some point.
External
hard drives are one option, but an up-and-coming alternative might be
simpler and save you another transition down the road. Online backup
services, like Carbonite.com or Mozy.com, allow users to back up data over the Internet.
These
services are more expensive than purchasing an external hard drive,
which typically starts at around $70. At Carbonite.com, a one-year
subscription starts at $54.95, and at Mozy.com monthly subscription
costs total $54.45 for a year.
Smartphone also-rans
In
the past few years, several smartphones hit the market with similar
features to the iPhone and BlackBerry, but they haven't generated the
same buzz. As a result, fewer developers are likely to create
applications and other products that cater to those phones.
Today,
the BlackBerry dominates the smartphone market with 40% market share,
followed by the iPhone with 25%, according to data released by ComScore
in December. In the near term, both are expected to stay at the top.
ComScore found that most consumers who'll be shopping for smartphones
in the next three months plan to purchase a Blackberry (51%) or an
iPhone (20%).
By contrast, only 5% of respondents said they
planned to purchase T-Mobile's MyTouch. The Palm Pre and Palm Centro
received 2% and 1% of the vote, respectively.
A possible upcoming competitor that could shake up the space is Google's (GOOG) Android. According to ComScore, as of October, the Android's market share had doubled to 3.5% in the past year.
Compact digital cameras
For nearly a decade, digital compact cameras were must-haves for most consumers.
But
during the past several years, another type of digital camera has been
slowly rising in popularity: the single-lens reflex (SLR) camera, from
manufacturers including Nikon, Canon (CAJ), Sony (SNE)
and Olympus. Although bulkier, these cameras produce pictures that more
accurately represent what's in their viewfinders than those that use
older technology.
They're also pricier. For example, Canon's digital compact cameras start at $110, while the SLRs start at $570.
Newspaper subscriptions
The past few years have been unkind to the publishing industry.
In
2008, newspaper advertising revenues declined by 17.7%, according to
the Newspaper Association of America. Meanwhile, average daily
circulation at 379 newspapers fell 10.6% from April through September
2009, compared to the same period a year ago, according to the Audit
Bureau of Circulations.
Magazines haven't fared any better. In
2009, more than 360 magazines shut down. During the first half of 2009,
ad pages fell 27.9% when compared to the same period in 2008, according
to Publishers Information Bureau.
The morning newspaper has been
replaced by a growing online media presence — much of which is
accessible for free. The Amazon Kindle — even with its price tag of
around $250 — and other eBook readers could increasingly become
one-stop sources to access newspapers, magazines and books.
CDs
When was the last time you bought a CD or even walked into a record store?
The
past decade was one of the worst for the industry. In the beginning,
there was Napster. Then came iTunes, which was introduced in 2001 and
offered affordable pricing and easy accessibility. Face it, CDs aren't
coming back.
Record stores are feeling the pinch. Most Virgin
Megastores in the U.S. have shut down following declines in sales and
revenues. In 2004, Tower Records entered bankruptcy and by 2006 most
locations had closed.
New college textbooks
Unless a student absolutely needs brand-new textbooks, they can use several alternatives to save.
Shop
for used textbooks, which can help you save 70% to 90% off the retail
price, says Mike Gatti, the executive director at the Retail
Advertising and Marketing Association, a trade group. Check out web
sites like CheapestTextbooks.com, Booksprice.com or Amazon.com. Many college bookstores also sell used texts.
Another option is downloading books online. Sites like Coursesmart.com sell subscriptions to digital copies of more than 7,000 textbooks. TextbookMedia.com allows students to download textbooks for free. You can also rent textbooks on Chegg.com.
Gas-guzzling cars
Skyrocketing gasoline prices dominated headlines during most of the decade, and they remain volatile.
The
Energy Information Administration estimates that crude oil prices will
average around $77 a barrel for the fourth quarter of 2009, up from
$42.90 in the first quarter. The EIA also projects prices will rise in
2010 to their highest point in more than two years: $81.33 a barrel.
Recent
announcements by car manufacturers to mass produce fuel-efficient cars
could help push consumers away from gas-guzzling vehicles.
According
to the Department of Energy, the most efficient cars include the Honda
Civic Hybrid, which gets 40 miles per gallon (mpg) in the city and 45
mpg on the highway, the Volkswagen Jetta and Golf (both run on diesel),
which each get 30 mpg in the city and 41 mpg on the highway, and the
Toyota Prius hybrid (51/48 mpg).
Energy-inefficient homes and appliances
Ten
years ago, shopping for home upgrades involved looking at a product's
functionality and aesthetic. Now, there's another component: energy
efficiency.
Today, the products most touted by manufacturers and
retailers are those that are Energy Star certified and those that meet
new federal environmental standards — most of which have higher price
tags than their counterparts but help to lower heating and cooling
bills.
The government is offering a federal tax credit
of up to $1,500 on energy-efficient home upgrades through Dec. 31,
2016. But many are set to expire by Dec. 31, 2010; these include
eligible insulation, roofs and windows and doors.
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